A tantárgy típusa: opcionális
A tantárgy felépítése:
- 5. szemeszter: 3 kredit, 2 szeminárium.
A tantárgy oktatója:Dr. Borbely Iuliana, Antal János
Általános bibliográfia
- Farcas Paul Alexandru, Externalizarea serviciilor de relatii publice si conturarea unui profil al practicienilot PR, Presa Universitara Clujeana, 2013
- Ilies Veronica Ioana, Relaþiile publice ºi responsabilitatea socialã corporatistã: teorie ºi acþiune socialã, Presa Universitarã Clujeanã, 2011
- Newsom Doug, Judy VanSlyke Turk, Dean Kruckeberg, Totul despre relatiile publice, Polirom, Iasi, 2003
- Smith D Ronald, Strategic Planning for public relations, LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 2002 Mahwah, New Jersey London
- Smith D Ronald, Becoming a Public Relations Writer, LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS 2003 Mahwah, New Jersey London
- Theaker Alison, The Public relations handbook, Routledge, 2008
- Wilcox Dennis, Glen T. Cameron, Phillip Ault, Warren Agee, Relatii Publice, strategii si tactici, Curtea Veche, Bucureti, 2009
- Toader, Larisa, Secretele relaþiei cu presa. Sfaturi practice ºi studii de caz, Ed. Universul Juridic, Bucureºti, 2012
- Stephan Schafer-Mehdi (2008), Organizarea evenimentelor, Ed All, Bucureºti, pp: 9-18, 27-39, 50-68, 85-119, 140-151
- „Event planning handbook”, itt letölthető:
- http://www.yesweb.org/docs/YCN/handbook.pdf , 5-30 oldalak.
- Event management plan checklist and guide, itt letölthető: http://www.gdc.wa.gov.au/uploads/files/Event%20Management%20Plan%20-%20GDC%20Toolkit.pdf